When it comes to sexualisation in the media, often people respond with – “sex sells.” Although sex may sell, I often wonder at what cost? Who is footing the bill? The answer: everyone.
Sexual exploitation in advertisements affects the whole of society in one way or another.
However, women bear most of the costs and, as a result, our mental health and well-being suffers. Although much has been said on the sexualisation of women and girls in the media, sexual violence, particularly in fashion advertising, must be addressed.
In 2007, Dolce and Gabbana (D&G) published the advert below:
Many women’s rights groups and advertising watchdogs have argued that the advertisement above clearly symbolises gang-rape. Held down against her will, the woman in the image falls victim to her male oppressor while an additional three men look on eagerly, seemingly awaiting their turn. Gang-rape is a horrifying and grotesque human rights violation
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