What’s one way to draw lots of attention to an issue? Combine iconic religious imagery with modern day problems. That’s what the new “Abused Goddesses” Campaign highlighting domestic violence in India is doing. The campaign depicts hand-painted images (based off of photos taken with real models) of Hindu goddesses bruised, battered and beaten with this caption at the bottom:
Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”
Adjacent to this message is a telephone number to report cases of domestic abuse. The images are visually beautiful and attention-grabbing, making them a powerful tool for drawing attention to their message.
We’ve heard a lot recently about violence against women in India, sexual violence in particular. But this new campaign is expanding the…
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