“This [UN Women] campaign uses the world’s most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web” (Christopher Hunt).
Purposefully Scarred’s top search results?
Women must be silent.
Women have smaller brains.
Women should be seen and not heard.
Women shouldn’t work.
Women cannot be trusted.
Women are objects.
Women will always be oppressed.
Sexism, or gender inequality, is directly related to abuse; specifically, abuse against girls and women. When women are viewed as inferior to men or subhuman, violence will almost inevitably follow in the form of physical, sexual, financial, and/or psychological abuse.
What would a quick Google search look like if the world could embrace women as fully human, not bodies to be controlled or minds to be suppressed?
Women must have a voice.
Women have great worth.
Women should be treated with respect.
Women shouldn’t be objectified.
Women can change the world.
Women are valuable members of society.
Women will be strong in the face of oppression.
Watch real women tell their stories of sexism: Women Share Their Stories of Everyday Sexism.